Vision & Mission


Associate Certified Coach
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Institute for Business Growth

Our vision and mission are based on the virtues of integrity, empathy, and accountability. When leaders lead with the essential gifts of character and adherence to moral and ethical principles; vicariously experience the feelings, thoughts, or attitudes of others; and hold themselves and others accountable for actions, true excellence is the sure outcome for all involved.

Every day, new companies with new products and solutions enter the marketplace. Competition becomes ever stiffer on a daily basis. What separates successful companies from unsuccessful companies is their people. The majority of issues that occur within an organization have to do with people: have we communicated simply and powerfully so that there is trust and aligned purpose; have we inspired them to do great work; have we resolved conflict so that people are engaged.

At our very core, humans want to find meaning in the work we do, to be a part of something, to be recognized, and to be valued. Leaders can directly impact the value that our team members feel through being genuine and authentic – saying what we mean, and meaning what we say – and truly appreciating and recognizing individual team members’ efforts.